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[Chinese shoes Network - Shoes World GUIDE]? If Li Ning and Nike to sell as expensive, and you'll believe who bought this problem is not difficult to answer. However, the key question is: Why consumers, especially after 90 willing to spend more money to buy Li Ning, Nike instead it ? Imagine, when consumers into the store, when faced with an array, a wide range of sporting goods, how will they choose? Young generally more emphasis on product design. For the design, there are 1,000 people in the eyes of 1000 Hamlet, everyone's aesthetic vary. Nike, Adidas, Li Ning, though not the same, but there is no obvious beauty and ugliness of the points, obviously, the product design is not the key factor behind Li Ning, Nike's lies. Although the domestic sports brand Li Ning, the leader, but in the international market is not such as Nike and Adidas, Li Ning, after all, to start later than they, no first-mover advantage. However, Nike was founded in 1963, while Adidas was founded in 1920, but now the world's first sports brand Nike rather than Adidas, visible, then the identity is not the main reason. So, Li Ning lost exactly what Nike? The first defeat: Brand dwarfs less than Li Ning, Nike, Adidas and other international big names, first in the brand image. No matter which corner of the earth, a mention Nike, almost everyone knows; and Li Ning, except in the larger Chinese influence in the international market is nowhere near as Nike, Adidas, so familiar. Although they are in order to improve brand awareness, thus heavily invite some well-known sports star to do endorsements, and sponsored a number of very high concern sporting events. Thus, in the mind of the consumer awareness, sponsorship influence and charisma spokesperson directly determines the image of sports brand positioning. On demand advertising content, the leader Nike behaved very well. Nike's advertising focused on mental communication with the target consumer, good advocacy in a unique spiritual value to be resonating with consumers, rather than how good the quality of its products, or the like, and so conducive to health products functional demands. Nike is not so much advertising in the marketing of the product, it is more in jordan 3 katrina 2018 the spirit of promoting a sport, it is enough to make Li Ning catch up. In the spokesperson of choice, compared to Li Ning, Nike and Adidas, and more seem far distance. Nike spokesman football has C Ronaldo, Wayne Rooney, Ronaldinho, Robinho and a number of international players like; and Li Ning's football spokesperson generation of Li Tie, the second generation of Lu Lin, undeniable, Both of these are very good Chinese football players, but the Chinese football has been in the eyes of people not to mention what the image, let alone Li Ning's international image. In basketball spokesman, Nike aside the myth of Michael Jordan basketball have influenced an era, the light now LeBron & middot; James, Kobe & middot; Bryant, Dirk & middot; Dirk Nowitzki, Kevin & middot ; Durant, Steve & middot;? Nash and so these NBA superstars, basketball enthusiasts in mind which one does not own the supremacy spokesman Li Ning basketball's most famous and only O'Neal. I think: compared to Li Ning, Nike, the brand image of the far gap. Nike has become synonymous with the world's best sports equipment, and Li Ning just the road too! This is Li Ning's first defeat. The second failure: Product layout is too narrow In terms of products, in order to cover a broader consumer groups, sports products for different consumer groups to have the product line, but different styles of products to work together to carry the connotation of the brand value. Nike on this point can be described as remarkable, it has AF series of classic shoes, football fans have been regarded as a classic "Legend" series of soccer shoes, as well as in Jordan, Kobe Bryant and other super star named sneakers series and so on. In contrast lining, it does not scream loud classic series. In contrast, Li Ning trip to a big turn, the consumer groups clearly defined as 90. In my opinion, this is actually a very mistake decision. The reason, first, this change so that Li Ning brand equity over time since a long time not to continue, resulting in a tremendous impact on the long-term development of the brand Li Ning, which is the first taboo of brand management. Second, Li Ning shouted to great fanfare after 90 personality made shoes, this is cheap foamposites not obvious take 70, 80 of these already have a certain brand loyalty of main consumer groups rejected it? The move to narrow its own strategic layout does not say, but also deeply hurt the feelings batch of loyal consumers, resulting in serious loss of brand equity. Third, Li Ning so dedicated to the 90 to pay, but will not necessarily buy it accounts 90. For them, the shoes do not you say to me I'll buy you clothes and shoes do not drift beautiful, I did not like the star to do endorsements, there is no advocate of my favorite brand culture, there is no like me These are the questions the value orientation. Of course, the Li Ning turn around, certainly has his own reason lies. Li Ning see is the future market, the 90 groups are mature, their purchasing power is also growing, the future of sports goods market will become 90 after the home consumer groups. But then again, this does not mean that consumers have to Li Ning, the other's a pole all killed, cut their target consumer groups. In fact, Li Ning also with Nike, Adidas, like the introduction of different products for different consumer groups, there is also a retro trend, avant-garde and classical, so they would not foolish pick sesame. This is Li Ning's second defeat. Third defeat: about sales channels swing In terms of sales channels, Li Ning, there are also some problems. Channel is the sporting goods business another important pillar in addition to the brand. Brand manufacturers and traders in large international channel strategy different. The more traditional kind of strategy is "outsourcing" system, that is the way the sale of part of the distribution channels to take care of. Some companies have chosen to self-built channels. Li Ning in the choice of channel strategy based on the use of outsourcing is to achieve sales, then concentrate on doing their own products. This common practice is a lot of peers, not without justification. However, even taking the outsourcing system, we should also be careful to develop a reasonable distribution strategy, and should not be wavering. In this regard, Li Ning's approach is worth reviewing. how to balance between the dealers and distributors to coordinate the interests of other as jordan retro 14 white/fuchsia blast/black pects of the relationship, Li Ning company handled rough, resulting in a high number of original loyalty distributors complained: "Do for 10 years, Li Ning, in the end actually nothing found his own feelings. "Under the influence of this problem, according to the current order price, Li Ning in 2011 overall sales will fall about 5 percent year on year. At the same time, due to increase channels to accelerate the reform and speed inventory liquidation, the company profit margins will decline in 2011 to around 6% to 7%. contrast lining chaotic distribution strategy, international big names I temporarily take Nike to do more, local rival Anta has done in this respect Chapter law and confidence. Anta channels in order to build their own future, as early as in 2006 on the investment front, Ltd. was established in Shanghai, and fully into the sporting goods retail industry. At present, Shanghai set up five strikers Ltd., a wholly owned subsidiary in Xiamen, Suzhou, Beijing, Harbin, Guangzhou and other places, operating Adidas, Reebok and Kappa and other sports brands. Anta first, with those high-end brands to open their own sales channels, then covered at this stage of their products, and finally the use of channel advantages, and gradually expand its product line, rolled out its own multi-level, multi-level products, in order to continue to grow its own brand. This strategy eliminates the need to balance both distributors and other issues, but also to stabilize the situation of self-built channels, to concentrate on good products, and other competitors Game. Li Ning have to balance around, I got hit, so Li Ning defeated third defeat in the channel strategy. Li Ning reason only "China's Li Ning," and "World of Nike" still far away, I believe that the main problem lies in weak brand image, the narrow product distribution, the confusion of the three aspects of sales channels . As a Chinese sports brand Li Ning, a brother, it is certainly remarkable achievements, but its future long way to go, must give priority to solve more than a few problems to those in the global market and international predators showdown. (Chinese shoes Network - the most authoritative and most professional shoe Information jordans on sale online Centre, shoes World Tribune microblogging)adidas is about to launch Adidas D Howard 4 new color Iridescent Purple next year, which has already appeared in the previous design sharing / ADIDAS D HOWARD 4 BY D.CIN. The color of the shoes is dark purple, with iridescent flickering. Purple shoes and white three lines with red lining, and the tongue will Howard LOGO point out. source: Sole CollectorAlthough Kobe Bryant was born in the United States along the east coast of Philadelphia, when I was a child with his family in Italy, but in the past 20 years NBA career performance undoubtedly let him establish a deep emotional connection with the California Losangeles, a local symbol of spirit. Nike Kobe A.D. the latest exposure of color is also associated with a Losangeles theme, from "CITY OF COMPTON" on the insole of words can know, this is the local representative of the city of "Compton", also contains Logo tongue color, texture, followed by details vamp are different from other commercially available version look, the official opened behind the design inspiration for us to answer. This color is scheduled for April. refers to the city of Compton, also let a person think of the current NBA League out of love for Nike Kobe boots, will also DeMar DeRozan as senior idol, did not leave California until after graduating from college he was born Compton, perhaps the color and DeMar DeRozan what is the relationship between might yet, if there is any further information we will update shared with you, look forward to seeing the real color that the children of California. source: Nike / Sneaker NewsAir Jordan 5 Retro GS Taiwan area will be sold at a particular store in September 17th at a price of 4500 yuan. We are responsible for arranging the distributors who are currently selling their products in Facebook. The actual selling methods, mechanisms and locations are subject to the announcement of the stores. More information on shoe listings is also available on the Kenlu Calendar news. Wuchang 23 a smile sports sports goods Heng Yue Wann 000 source: NikeThe NBA field of fierce competition, private players' clothing is also increasingly keep up with the trend of the pace of fashion. And when it co buy cheap jordans online mes to the player's original style, Russell Westbrook must be on the list, which greatly affected the development of his signature shoes. Jordan Westbrook 0.2 this time with wheat color presentation, Jordan heel people to imprint treatment showed delicate sense, echoes with the tongue Russell Westbrook personal sign ahead. And use the cube leather laces, after all, the devil hidden in the details, and shoes with leather tonal consistent, bring out the Russell style, domineering Fauvism stadium, but privately and metrosexual man taste texture. Russell once said, "even if I retire from the pitch one day, I'll continue to love fashion.". This shows that dressing in private is also one of the areas in which he has worked hard to invest and love. Westbrook 0.2 draws inspiration from the classic shoes of the Jordan brand: the vamp concept is taken from the Air Jordan VI and is durable with double stitches, while the outsole is designed with the Air Jordan 1. "I and the design team look for ideas from all over the world, and listen to the voices of everyone who wants to design shoes for both kids and adults.". When I developed Westbrook 0.2, I thought it was a pair of simple, high cylinder shoes that could match the shoes with different materials and textures. The initial announcement was indeed reflected in the shoes section, and Russell continued to move forward toward the blueprint for his dreams. Jordan Westbrook 0.2 'Wheat' is on sale in the United States, priced at $140, and interested stakeholders will continue to pay attention to the Taiwan release. source: Sneaker PoliticsLi-Ning Way of Wade series arrived at after second generations from the color more diverse, Wade on his personal signature style attitude is not only a spokesperson, the design details of shoes and all kinds of color inspiration let Xiaobian feel deeply Wade's positive and serious attitude to the product, the to sell limited "Birthday" color in the design can be seen on the shoe body by the black and white camouflage dizzy create the black ink, and collocation in the bottom, and the upper material is made of 3M reflective material in sports shoes, when produced by the dazzling effect is quite a special visual experience Retro jordans for sale , the double Li-Ning Way of Wade 2 "Birthday" color will be in the United States today on sale, priced 200 dollars. source: Suplex in the comedy film "Magee bear 2" as the theme of the joint BAIT X shoes TED 2 X Reebok Instapump Fury earlier disclosed another 'Nasty Ted' version, the overall use of more deep color, followed by the change pattern in the movie people love to hate the bad facial expression TED rebellion at the same time the word BAIT style, with adjustments made to form an interesting contrast with the "warm atmosphere emanating from the Happy Ted'. BAIT X TED 2 X Reebok Instapump Fury two version will be in the United States in November 14th seven shops selling on BAIT, but also through the online lottery type sent out of the shoes, with measures to understand BAIT. source: BAITadidas and NBA officially released the 2014 Christmas Edition jerseys, after last year's launch of a short sleeve version, returned to the sleeveless design this year and added different elements to show a new look. First of all, the positive part in team Logo vision, collocation player number; behind it is to maintain the existing way, but a special place in the player First Name, instead of using Last Name. By Christmas time in the United States, the NBA 10 team combination will be replaced with this New Jersey, with wonderful skills to lead you to celebrate the festival. adidas-jerseys-uniforms-2014-NBA-Christmas-Day-Washinton-Wizardsadidas-jerseys-uniforms-2014-NBA-Christmas-Day-Washinton-Wizards adidas-jerseys-uniforms-2014-NBA-Christmas-Day-New-York-Knicksadidas-jerseys-uniforms-2014-NBA-Christmas-Day-New-York-Knicks adidas-jerseys-uniforms-2014-NBA-Christmas-Day-Oklahoma-City-Thunderadidas-jerseys-uniforms-2014-NBA-Christmas-Day-Oklahoma-City-Thunder adidas-jerseys-uniforms-2014-NBA-Christmas-Day-San-Antonio-Spursadidas-jerseys-uniforms-2014-NBA-Christmas-Day-San-Antonio-Spurs adidas-jerseys-uniforms-2014-NBA-Christmas-Day-Cleveland-Cavaliersadidas-jerseys-uniforms-2014-NBA-Christmas-Day-Cleveland-Cavaliers adidas-jerseys-uniforms-2014-NBA-Christmas-Day-Miami-HEATadidas-jerseys-uniforms-2014-NBA-Christmas〉adidas Ultra Boost ST to Ultra Boost as the basis for the upgrade, in the botto Cheap jordans online air jordan 11 blackout for sale m side into stable sheet strengthen stability, and to the bottom of the STRETCHWEB rubber enhanced durability, so that the original Ultra Boost durability and become a blessing, walking, jogging, training and even the marathon are for boots. In addition, the Ultra Boost ST for details of this pair of shoes has set the replacement of the characteristic appearance, front side area is formed with different density yarns, and through the tone like a rainbow of tonal collocation produced. source: B4BCalifornia sports eyewear brand VonZipper released the "FreeThinkers Conspiracy Guild" series sunglasses. "FreeThinkers Conspiracy Guild" means "the association of free thinkers", which implies that we should break the shackles of the past, break the shackles, be brave in innovation and set off a revolution in design. The series includes four sunglasses, including two full plastic frames, sunglasses, a full metal frame sunglasses, and a plastic, metal mixed version sunglasses. These four Sunglasses look very cool, the design seems flat, but many of the details are innovative design, very innovative. brand VonZipper releases trends, men mix mashup sunglasses, Large business groups on Youku Youku Youku Tudou Inc.Youku.com Links advertising Youku hit movie variety Music Documentary Information children's public sports car technology finance and entertainment culture tourism are funny cartoon game education film library members find product center PC client mobile phone client intelligent hardware video cloud users open fish numbers to support traditional version of online feedback network culture operation license the [2014]0934-236 network card Beijing Beijing Wei Wangshen [2013] 0209 network 110 alarm service drug service license (Beijing) - -2015-0029 management program production license Beijing No. 670 business license please carefully read the user Youku protocol, copyright, anti piracy hotlinking statement Copyright? 2017 Youku youku.com copyright adverse information report Tel: 4008100580 information network dissemination of audio-visual programs permit 010828 Number 3 business license, Beijing ICP card 060288, network publishing service license, Beijing Internet reporting center, Beijing 123 cheap air jordans 18 cultural market hotline, operating website APP Download Beijing Public Security 11000002000017 network cultureKorea Vibrate brand recently launched 17 spring and summer series, and for the sexy goddess CLARA as a model, to shoot LA catalog. Let's take a look at how CLARA interprets this series. in addition, there are sexy video catalog release. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! believes that everyone on this NMD R1 "Zebra" color is no stranger, because he has exposed many times, but this kind of fancy objects near the reward should be the first time. Adidas Originals NMD R1 "Zebra" color in the shoes still remain a classic profile NMD R1, is the biggest highlight of the vamp is similar to "Zebra" lines, black white hue in the vision to create a dense vu. But compared to the white map, physical map seems to have some more strong visual impact, trypophobia friends can accept? APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!For Jordan Brand??s newest lifestyle models, they??ve been taking inspiration from some of their past Air Jordan Retro releases. Today, we take a look a the newest Jordan Express, which is loosely inspired by the Air Jordan 4. Advertisment The grid-mesh detailing and its midsole is where it draws inspiration from the Air Jordan 4. This new trainer features a mesh upper, tongue strip, with Jumpman branding on the heel and insole. Check out these three upcoming colorways in White/University Blue, Black/White and Red/Black-White that will all be releasing very soon on Nike.com. Following the highly demanded Grey colorway of the adidas Yeezy 750 Boost, an upcoming adidas Yeezy 750 Boost ??Black?? colorway has already been confirmed by Kanye West. Advertisment Kanye first broke the news on a New York radio Power 105.1 Breakfast Club, that a ??Black?? version of the Yeezy 750 would hit the market soon, and some are pr air jordan 11 space jam for sale ojecting it to drop as early as this Fall/Winter 2015. There has been no word on how Ye and adidas would use the shade of Black onto the sneaker, but here are detailed photos of how exactly the adidas Yeezy 750 Boost ??Black?? colorway will look like. The shoe sports an all-Black suede upper that was originally seen with a White boost sole, but the release version could be a fully ??Blackout?? colorway as seen below. adidas Yeezy 750 Boost Black Release Date Check out the detailed images below and look for the ??Black?? adidas Yeezy 750 Boost to officially release on Saturday, December 19th, 2015. The retail price tag is set at $350 USD. adidas Yeezy 750 Boost Black/Black BB1839 December 19, 2015 $350 RELATED: Sneaker Release Dates UPDATE: One of the biggest releases of 2015 debuts tomorrow, just before Christmas. The adidas Yeezy 750 Boost ??Black?? will be widely available ?C Store Listings listed below. Check out more photos below and look for them at shops like Solebox. For those that are looking to scoop them up now, you can always hit up eBay. Let us know who??s copping in the comments section. UPDATE: Here is an on-feet video review of the ??Black?? adidas Yeezy 750 Boost by TBlake for those that may be debating on whether to scoop them up or not this weekend. adidas Yeezy 750 Boost ??Black?? On-Feet Video Review UPDATE: adidas has confirmed the ??Black?? Yeezy 750 Boost for Saturday, December 19th, and below are the official images and store listings of those that will be carrying the release globally. adidas Yeezy Boost 750 ??Black?? 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UPDATE: Next weekend will be the debut of Kanye West??s ??Black?? adidas Yeezy 750 Boost that has created a lot of buzz these past couple weeks. Today, we get a closer look via YTWW of the highly anticipated release. Let us know what you think in the comments and stay tuned for official images coming next week. UPDATE: Cyhi The Prynce is the latest celebrity to receive the ??Black?? Yeezy 750s and he took a couple of pictures of them below, which even Kanye appeared in. Stay tuned for the official unveiling of the ??Black?? 750s to come soon. UPDATE: Celebrities are starting to release their pairs of the ??Black?? adidas Yeezy 750 Boost, and Travis Scoot was one who has already got a pair from Kanye West. Check out the first look at the official ??Black?? Yeezy 750s below and stay tuned for the official unveiling. UPDATE: Kim K has officially announced that the next adidas Yeezy release will be the adidas Yeezy 750 Boost ??Black?? that will become available on December 19th. Below are a few teaser images of the shoe via Kim K that look exactly like the pairs that Ibn Jasper claimed were fake. Kim just announced via her livestream that the Adidas YeezyBoost 750s in BLACK are COMING!!! ??? pic.twitter.com/vsTzQF1DAH Kanye West (@YeezusKKW) December 3, 201500:00 2014-07-30with the NBA new season approaching, the brand has launched its own new performance of the basketball shoes for your choice. Brand Jordan Brand except for XX9 is series, also launched a more populist Jordan Prime.Fly 2, inherited the first generation to the success of the elements, in the second generation do some improvement, on both sides of the vamp can see there are many air holes to strengthen the air permeability, and special lacing system Bungie lacing system similar to the Nike Flywire technology, its characteristics is capable of coating feet in the most natural way to let a foot fit degree reached highest, at present a total release two color for you to choose. white black red color number: 654287-123654287-020 : black and white.source hoopcitylink 11hoopcity.co.kr/shop/main/index.phpReebok Pump Supreme recently released a new color, the color inspiration from the Hoodie, and named "Hoodie" color. The shoes at the common grey Hoodie color, by wearing comfortable cotton uppers build. It is reported that the shoes will be officially released on March 2nd. Jerry Lorenzo recently personally exposed F.O.G. and Vans joint a pair of shoes, from the figure can be seen that this is a new pair of shoes, shoes printed with "Fear of God" logo, highly recognizable. No further news has flowed.Adidas x Rick Owens 2014 spring shoe introduction video release 2013-12-08 23:36:06 has attracted much attention; Adidas by Rick Owens; the joint series recently released a 2014 spring shoe introduction video; we also reported this shoe earlier. From the video, we can see that this very futuristic modeling shoes have three different color matching, but all can not leave Rick Owens iconic black and white, three color composition, so still continues the Rick Owens features. Rick Owens himself has been eager to have unique sports shoes, and this cooperation with adidas has also realized his own many years of desire. For more details, you may as well open the video to find out. Nike LeBron 10 Elite "Finals" PE appreciate 2013-12-08 23:24:02 wonderful finals, in addition to the fierce competition, the bottom of the foot of the players version of the shoes are also the focus of our attention. But in yesterday's competition, James again scored 3 double continuation of each series for a new pair of shoes this habit, he wore a pair of red gold final version of Nike Lebron 10 Elite, in addition to rosy red shoes and gold decoration, careful friends can also found on the body of the shoe into the dark pattern, very delicate.