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Russian experts estimate that the market value of Russian children's goods is 6 billion ~70 US dollars, and that it has increased in the past two years, with an annual growth rate of 15%~20%, among which the annual growth rate of children's toys is 30%. The newborn kits required is the largest commodity sales growth, including a small bed, cart, utensils, health supplies and so on, every couple to prepare for these activities newborn cost about $1000~1500, the consumption of only about $100 million a year in Moscow, Russia is about $1 billion. Although the children's products market potential, demand growth, industry experts believe that the current market situation is still underdeveloped, mainly in children's products sales outlets shrink, domestic children's products production is small and the very limited number of brands. in the long run, the prospects for the development of the Russian children's goods market are promising. most of the commodities in the Russian children's goods market are imported goods, most of which are wholesale or retail in the big market. The recent growth of Russian domestic goods, but mainly in the regular store sales. Russian cheap air jordans children's clothing sales in the store accounted for about 50%, Russian children's shoes in the store sales accounted for about 70%. In 2002, Russian made toys accounted for 20% of the toy market, accounting for only 10% before the economic crisis, and the main market was outside Moscow, accounting for about 80% of the total sales of commodities in the region. Russian media said that although Russia's domestic production is growing, but now the share of imported low-grade toys is still growing, and its goods mainly from China and India. children's products market sales channel most of the children's products are sold in the major market for children's products, accounting for about 60% of the total market demand. These large markets have attracted many customers because of the variety of goods, competitive prices of goods and the active advertising of the company. Where the big market attracts consumers, the most important thing is that there is a bigger choice for the goods there. About 30% of the goods are sold in children's shop, specializing in children's products such as the traditional store "children's world", "toy store", shortly before the emergence air jordan 11 space jam for sale of children's franchise luxury goods stores, although the traditional mode of enterprise management way backward, the efficiency is low, but still larger share. This shows that the traditional stores are more diversified and reasonably distributed. According to the study, the children's world in Moscow's central city accounts for 4%~6% of Moscow's children's market share. Some franchise children's high-end supplies chain stores mainly engaged in some high-quality high-end brand-name products, because of its small commodity range, the price is too high, the development of the Russian market has been affected. The remaining 10% of the children's goods are in small shops, small kiosks, through retail implementation. 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