Last updated:
& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] Earlier this month, Anta released semi-annual report this year on revenue of 4.1 billion up by 22%, net profit of 800 million, an increase of 28%. downturn environment, Anta is the industry's first brand to positive revenues, "he returned to the growth track up" and the net profit reached a record high points. Prior to the first half of 2011 Anta peak, creating a 927 million net profit. Since 2012, the mainland dismal retail environment, the garment industry because of high inventories, closed shop tide and other factors has not bottomed out. Li Ning recently announced that due to the expansion of direct sales network, clearing channel inventory and other reasons, it is expected first half loss of 550 million yuan, the market surprise. while Shanghai and Hong Kong will be opened on the occasion pass, with ANTA Shizhong, Chairman talk. Anta recovery is representative of the industry, or a case? do "brand wholesale" led to industry-wide dilemma reporter: in 2012 the whole industry in trouble, Anta is how to come out of ? Shizhong: 2012, when the entire industry is in crisis, Anta also not spared, I was inside a lengthy self-examination, that the problem lies in two places: one, into the homogenization of com jordans on sale mens petition; Second, the business model is not changed. the first time, the domestic sports business model is actually a "brand wholesale", after the corporate branding to sell to dealers to get away, do not worry about ongoing operations, this rough business model is the one with more than a dozen year. In order to solve these two problems Anta, I propose, Anta "brand wholesale" from the "retail brand" strategic transformation. Reporter: specifically how to do ? Shizhong: Specific transformation includes flattening the organizational structure, sales performance and grasp the retailer's in-store inventory levels; the use of ERP systems collect data for retailers ordering guidance; retail discount policy is more strong, strengthen dealer competition and profitability; strengthen elasticity of supply chain management, optimizing flexibility and efficiency of the replenishment, product differentiation and to meet seasonal demand for the main product. For example, in the past, ANTA products R & D expenses in cost of sales accounted for only 1.5 percent a few, but the first half of this year reached 4.4 per cent a few, nearly 100 million yuan. Our gross profit margin increased, a large part of this year's contribution from new products. Reporter: high inventory is the focus of buy cheap jordans online this round of industry plight outside criticism. Shizhong: Transition benefits are obvious, although there are still 791 million yuan Anta inventory, but sales ratio (the ratio of inventories to sales, inventory levels to detect whether a reasonable indicator) began to decline. Currently, Anta's sales ratio of 4: 1, in a healthy state. It should be said, is not conducive to sales of inventory is too low, healthy inventory levels can ensure that the needs of sales, while avoiding heavily discounted status. Reporter: From the semi-annual report, the total number of ANTA brand shops as 7701, reducing 56 more than last year, but its children and Fila brand but had increased the number of stores. Shizhong: Anta transformation strategy, adjust the number of stores, store structure optimization and upgrading, improve operational efficiency it is also the key. Anta past two years total off store over 1000, but actually increased the size of retail, so it seems, shops store efficiency, floor effect has been greatly improved. of Anta, the past but also the pursuit of quantity, now in pursuit of quality. Effective shop is the most important, ineffective shop unimportant. Generally speaking, as long as the loss of shops accounted for less than 20%, it is good, Anta in the lower level jordan 3 katrina 2018 of the digital control. CBA signed abandon the Chinese gymnastics team are driven by market behavior Reporter: strong resources to seek sponsorship rights, build brand image is an important strategic sporting goods business. in earnings this year will be two days ago, suddenly announced Anta fully cooperate with the Chinese gymnastics management center. The news surprising, as the gold medal favorites, national gymnastics team sponsorship rights for a piece of "fat" Li Ning has been occupied, cooperation between the two has been for 23 years. Ding Shizhong: In fact, by the end of 2013, the national gymnastics team and Li Ning, the company's cooperation agreement expires, the national gymnastics management center began to tender. We have a priority right to renew the Li Ning, and not gymnastics center and negotiated a new period of cooperation, which gives the opportunity to Anta negotiations. Reporter: Anta compete with international brands, there are many Anta winner, so the market is full of "Li Ning, Anta enter restricted area" and so on interpretation. Shizhong: Sponsored not that complicated, just kind of market behavior is now strategic objectives match. The Gymnastics Center is sponsoring market behavior, no other factor. Two years ago, Anta give up and coope cheap air jordans rate seven years China Basketball Association (CBA) contract as well. Anta CBA was the main reason to give up sponsorship is, CBA bidding price is too high, so that the input-output ratio is too low Anta. Reporter: Chinese gymnastics team signed, the capital market is very concerned about the size of shareholder return that investment. Shizhong: This is a long-term sponsor, the impact on performance will not behave so fast, but gymnastics is one of China's best sports project resources, I believe will have a positive impact on the brand, will enhance the brand's long-term income. According to ANTA strategic considerations, as long as possible to take the title in the Olympic team, they are targets. Especially the gold medal team. "Anta core strategy is very clear, that is focused on Chinese sports. We want consumers to think of the Chinese sports, we can think of Anta." Anta to do mass market, learn to be finished Nike Reporter: downturn in the larger environment, Anta was the first in the industry to achieve revenues of positive brand, Anta recovery is representative of the industry, or a case ? Shizhong: Anta recovery, does not represent the entire industry recovery. Not all companies can come out from the bottom, in the short term, domestic brands are still facing se cheap foamposites rious homogeneity, intense competition problems. But we also see that with the urbanization continue to increase the proportion of urban population, will help drive the sport needs, plus the public revenue increased urbanization, good sporting goods industry future prospects. sporting goods market has been growing on the sporting goods business, the key is to identify the location, in a nutshell is to withstand the temptation to blindly follow the trend. The diverse domestic consumers, as long as identify their location, must have living space. Reporter: Many people Anta, Li Ning and Nike, Adidas and other international brands than Nike hopes to make another. Shizhong: I want to ask you a question, why China all walks of life to a certain extent have suffered serious homogenization that there is no reason to find the gap?. If you do Anta also learn the international brand OEM OEM, that Anta is finished, it is survival of international brands. My idea is very simple, international brands to the international brand market, domestic brands to domestic brands in the market, which a business can not take-all. The Anta target market is the mass market, mass consumer pursuit is cost-effective, and half Chinese people can not afford our products, you say that there is much roo jordan retro 14 white/fuchsia blast/black m? US population of 300 million, the average person has 4.5 pairs of sports shoes, but in China, this figure is only 0.5 pairs of sports shoes most popular in Guangdong, only 1.2 pairs. He said: "China has 1.3 billion people, 13 people if there is a person to buy Anta shoes, Anta able to sell at least 100 million pairs, but now that goal is still some distance away . Reporter: Investors Looking to next year's performance at Anta it. Shizhong: Anta second half of the gross margin, net profit will remain flat with the first half performance would surely be a better year next year, which I have confidence. I once asked one of our major shareholder, how to judge which stocks to buy? He said a lot of models, but not mentioned priorities. Buy a company's stock, the first to buy a business, buy a performance second, third, to buy the business model, and the fourth to buy the team. Anta these four aspects are good. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)The red wings fly joint Boston is located in the famous Concepts with a number of shops selling selected brands of repeated cooperation has reached a mature stage, recently with the United States well-known footwear brand Re Retro jordans for sale d Wing together, with the brand's signature Plain Toe Boot style, launched this by boots. Maintain the original shoes shoes outline, and the original leather shoes material to create the body of the shoe to suede, and the use of special tooling to suede texture is more soft and comfortable, the last Concepts in the auxiliary on the iconic Logo in the red box. Reebok commemorative couplet ride / Foot Patrol x Reebok Leather Mid " On The Rocks" color Air Max 1 or 90 Classic? / Nike, Air, Max, Light, Essential comments on last article: Reebok commemorative couplet ride / Foot Patrol x Reebok Classic Mid " On The Rocks" color matching next article: Air Max 1 or 90 Leather? / Nike, Air, Max, Light, Essential classic and fresh / Adidas Originals ZX5000 new color design Adidas Originals recently for its classic running shoes ZX5000 bring this brand new Ecru/Red Zest color matching. Follow the contour of retro running shoes in 90s, with suede with nylon mesh fabric with a shoe body, through the combination of gray and green, and into a little rosy red and black classic without losing a fresh feeling. At present, the shoes have landed Titolo. joint new color /Cordura x Reebok INSTA PUMP FURY OG shoes new spring / Adidas Originals 2014 spring / summer ZX FLUX ser air jordan 11 space jam for sale ies shoes comments on : "new /Cordura x Reebok INSTA PUMP 〉 NBA and after the first exposure Air shoes king Jordan.html" target=" _blank" 〉 Jordan 1 Retro Phat Premier 60+ series series engraved message, and continuously for everyone to show the series the Kerrey Cleveland Cavaliers, Atlanta eagles and Detroit pistons, a variety of new products, now we look at the Boston Celtics Version (Boston Celtics), the shoe department to commemorate the air Jordan in a April 20, 1986 game away to the Boston Celtics battle, to create a personal single game and scored 63 points in the legend and in particular to create brilliant. This pair of war shoes and bulls to the Celtics (Bulls vs. Celtics) DMP Air Jordan 1 somewhat similar, but the difference is still quite obvious. The shoe replaces the white part of the latter with black and green, and the two tone design with such deep tone highlights the simplicity and simplicity of the wind. In addition, what must not be overlooked is that the shoe hooks are of similar colors and are made of strong textured chenille material, which we have seen in other Air Jordan 1 in the 60+ series. The shoes will go on sale in November, and they will have to wait for a long and painful ordeal to see more detailed information below. Source: Battl jordans on sale online e shoes Wang NBA Celtics; color matching; engraved Air Jordan 1 60+ Jordan Air Jordan chocolate warfare shoes comments on : "NBA Celtics, color matching, Air Jordan 1, 60+ next: Jordan, Air, Jordan, chocolate, war shoes." recently, we have just presented this year's white shoes recommendation, not only the classic models Air, Force 1, Air Huarache and Air Max 90, as well as the new version of Air Presto Ultra Flyknit, which has attracted great attention. After we recommend the above several small white shoes, there are friends to leave a message for us to ask white white shoes should be how to match?. In fact, white shoes in the shoe that is almost collocation most relaxed, because the colors are relatively simple, so it won't take away clothing items highlights; although the author of white shoes all year round with the first choice, but no doubt the coming summer is the most suitable for white shoes debut season. Today is to send a few love white shoes. New Balance recently showed off shoes for January 2015. such as New Balance 696, "Tomboy Pack" female model exposure, shoes with advanced suede leather fabric, coupled with the classic color matching, really make people love. New Balance; eclectic inspiration is almost everywhere; even the gu Cheap jordans online air jordan 11 blackout for sale itar is referenced in some shoes. : . Here's a look at what surprises NB will bring us in January. Which one is your favorite? [pictures from the network, from the sneakernews] new-balance-02.jpg (251.13, KB, download times: 0) new-balance01.jpg (251.43, KB, download times: 0) recently, Yeezy is very hot, whether it is rumored that the upcoming new product or customized brand, have selected its classic material and color to present customized new products. Overwhelmed by the new design of the NIKE GourmetKickz LEBRON X "PLATINUM" YEEZY INSPIRED debut, the body of the shoe to snow, the color with the color of the python leather trim, dynamic color Sao fly line and lined with green fluorescence and eye-catching and full palm shoelace buckle ZOOM midsole and outsole, to the luxury shoes who brings a lot of sense of vitality. At the same time, the green fluorescent in the night will be released with dazzling decoration.Vans Syndicate x Jason Jessee 09 'Sk8 Hi Pack Nike iD official again today released a color recommendation, the LeBron 11 "Gold Medalist" as the name implies, the gold color as the theme, in 2008, at the Beijing Olympics, the U.S. national team defeated the Spanish national team, Lebron also first made his career in the first Olympic gold medal. You think this color is good, you might as well go to Nike iD try. Anthony Davis - Nike Air Austin Rivers - adidas Crazylight DeAndre Jordan - Nike KD Eric Gordon - adidas Crazylight John Wall - adidas J Robin Lopez - adidas Crazylight Damian Lillard - adidas D Stephen Curry - Under Armourstussy, Alakazam!, Vans matter which brand, I believe we are not unfamiliar. But this cooperation can be described as a tripartite let people unexpected. After washing with water, black canvas to create a whole body of the shoe, and then use red, yellow, and green colors to create ECG pattern and lace holes on the bottom, and finally carrying through vulcanized rubber sole technology engagement, classic shoes paragraph again injected new elements. The same pair of shoes three brand presence, in the end is the respective merits or secretly rivalry, seems only to you to judge the. August 11, this shoe will be listed, like a friend the same time to step up buying yo. Source: hypebeast & nbsp; & nbsp; & nbsp; & nbsp;Carter after the death of the buckle to celebrate the action Adu cut celebration: kill the opponent and pray (but cited 25000 fine qualitative threatening alliance alliance gestures) leave you YYt. O'neal step: who? the legend of "epilepsy"? it is said that this is the angel of the wings of the meaning, small make up how to see is the devil ah Yao Ming: his iconic action enhanced version of with Yao MingKG lamented KG chest thumping roar Mutombo shook her finger Artest kissed the brachial two head history of the literary celebration of ?... ...Miller lock throat Manu's "oh yeah" can be understood as calm, calm, I have Lebron? Xiao Bian personally feel a little handsome ah Terry aircraftwas the moment of passionGIF to lock the house more dunk (DUNKHOME) oh we never care about the news, you look at the end, there are endless micro-blog WeChat search, DUNKHOME, press carry shoes whenever and wherever possible.Alexander Wang Adidas Adidas AW BBall the design of basketball shoes next month to usher in the sale, distinctive design style, there are great differences with other basketball shoes, in fact it is basketball shoes, rather than a pair of close to the trend of the daily wear shoes, it is worth mentioning that the shoe in the bottom is also equipped with the Boost material, believe in shock will have a very good feedback. Adidas AW BBall will be on sale in April 1st at $260. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! In addition to the artist Chen Chien-chou Taiwan black frequently NIKE love to send a variety of new, limited edition shoes, in fact there are many star performers are affected by this treatment, such as artist Shiou. I don't know him, but you probably know him and Alyssa Chia's daughter! Super adorable does not does not! Shiou near the sun out of the NIKE gave him the latest running shoes, Air Zoom Mariah Flyknit, this is known as "Flyknit Racer 2" running shoes, but also recently attracted much attention Nike new running shoes. in daily life, he is also a love running handsome man, often becomes their running gear and running record. , he and Alyssa Chia are in sports when met, and now two people are very happy, in addition to running shoes, NIKE often sends "good shoes" from time to time, such as Kaws, X, AJ, 4 KDX Sup X big Air AJ16 AJ11 LOW North Carolina blue AJ3 also has the latest hot Nike Air Vapormax really envy this NIKE by "spoiled", and live a happy man. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!