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Back in this season's Nike classic Air Presto recently ushered in the release of this pair of new "Brutal Honey" color. Retro silhouettes in black lightweight nylon mesh as the main body, and the details of the iconic plastic toe echoes in gold, and in it, at the end of the Swoosh and the outer bottom front into the bright yellow stimulate contrast. learned that the shoes will be officially landed in June 20th, designated stores Nike. 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Knight is a technology mediocre athlete to participate in one mile race, his best result was 4 minutes and 13 seconds, did not enter the ranks of world-class athletes (grades 4 min). But he late 1950s by the famous University of Oregon coach Bill? Bowerman training. Bowerman in the 1950s, because of his world record-breaking year after year to get long-distance running champion, so that the world famous Eugene, Oregon. He continues to try all kinds of sports shoes, his view is that one ounce lightweight running shoes, will also produce excellent results to win the game. At Stanford University to pursue an MBA course, Phil wrote a paper, pointed out that the Japanese camera can be manufactured in a manner they made sports shoes. After the 1960 eligible degree, Knight went to Japan, to O'Neill Chu card company for sales qualification Tiger running shoes in the United States. Back in the US, he produced the sample shoe com Cheap air jordans for sale pany brings Bowerman. 1964, Knight and Bowerman began a partnership. They each took $ 500, consisting of Blue shoe company in help for Tiger running shoes production of shoe soles. They finished on the Knight family's cellar father, the first year they sold $ 8,000 worth of imported shoes. During the day, Knight shot in the library librand company to do the accounting, evenings and weekends, he street selling sneakers, most sold to high school sports teams. Finally, in 1972, Knight and Bowerman finally had invented a shoe, and decided to create their own. They make the task of contract cheap labor factories in Asia, and to take the name of this shoe Nike, which is in accordance with the name of the Greek god of victory and taken. They also invented a unique logo Swoosh (meaning "whizzed"), it is very eye-catching, unique, have this mark on each piece of Nike products. During the 1972 Games qualifier Eugene, Oregon, Nike shoes in the race debut. Was persuaded to wear the new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. One Sunday morning in 1975, Bowerman playing a kind of propane rubber baking waffle iron mold. It made a new soles, small rubber nails this "waffle" type soles, making it popular on the market than other soles more flexible. This product innovation - the first eleven looks very simple achievement Knight and Bowerman career. However, Nike's push into the forefront in the US market is not the main real power but a counterfeit product innovation. Nike to Adidas products for the imitation model results, imitators defeated inventor. Second, Nike's offensive proved Bowerman invented the "waffle" sole athlete greatly welcome. Thus, with the market conditions turn for the better, which reached $ 14 million soles in 1976 sales, which the previous year's sales of $ 8.3 million, 1972 was only $ 2 million. Since Nike careful research and development of new work style shoe is a leader in the footwear industry. By the late 1970s, Nike's research and development sector employs almost 100 researchers. The company produces more than 140 kinds of different styles of products, including some products on the market the most innovative and most advanced technology, these styles are based on different foot type, weight, running speed, training programs, gender and different skill levels and design . By the late 1970s and early 1980s, demand for Nike has been very great, so that 60% of its 8,000 department stores, sporting goods stores and shoe distribution in humans advance ordering, and often to wait for six months to hand the goods. This gives Nike the company's production planning and inventory costs to complete the program provides a great convenience. Nike's sales in 1976 of $ 14 million, after only six months rose to $ 640 million. Nike's market share is 33%, th cheap air jordans e market share of the first. Two years later, it is more ahead, its market share has reached nearly 50%. Adidas's market share has decreased, not only much lower than Nike, and like Brooke companies and new companies such Ballance American companies worry that it has become a rival. In January 4, 1982 issue of "Forbes" in the "Annual Report of the US industry," the Nike village past years as the most profitable company, ranking first in the whole industry. Third, Nike's success factors There is no doubt that Nike in the 1970s faced a very favorable initial demand. Nike has taken advantage of the favorable conditions. In fact, most running shoes manufacturers in these years have gained considerable income. But Nike's success is far from simply because simply rely favorable initial demand. Nike beat all rivals, including the until then dominant Adidas. Nike's success opened the Adidas, Puma and Tiger companies, these foreign manufacturers victorious enduring mystery. Through its full potential, the Nike company to produce a wider range of products ??????? company, creating a mix of shoes precedent. Production range is too wide may appear a lot of trouble, but also may be due to the production range is too large to damage productivity, thereby greatly increasing the cost. Many people kindly suggested that the company narrow the scope of production, cut those products, however hard, concentrate human and material resources and attention, for winning the competition. Here we can see that Nike did not take such measures, however, it has become one of the most successful companies in the 1970s, it is clear that its business strategy and Adidas are different. What is a portfolio of strategic importance it? While Nike may violate certain portfolio concept, however, let's look at how it is contrary to and at what expense. By providing different styles, different prices and multi-purpose products, Nike has attracted a wide range of runners and make them feel Nike is to provide the most wide variety of running shoes manufacturer. Millions of all kinds, runners of all abilities have this notion that in a rapidly developing industry, is a very attractive image. Moreover, the rapid expansion of the market, Nike has found it with its wide variety of products to develop the broadest level. It can work retailers sell the shoes, for example, department stores and shoe stores, can continue to do business with a specialty running shoe store. even as the company can supply various types and styles of shoes - different types of retail outlets to obtain the same type of shoes, which they get what they want, enjoyable, and therefore, the company is only able to appropriate care sales some Nike shoes discount stores of the company. Model range, each product minimum, generally will increase production costs. But for Nike, it's probably not a big problem. Most of the tasks contrac cheap air jordans online ted out the production of shoes - about 85% contracted to overseas factories, most factories in the Far East. Because many foreign factories in accordance with contract manufacturing of some products, therefore, a small amount of a variety of products for Nike, Inc. is an insignificant economic barriers. long ago, Nike began to pay attention to research and development and technological innovation work, the company is committed to seeking lighter, softer running shoes, and make it both a retention of the wearer, but also to Athletes - world-class athlete or amateur - can make the process of running shoes provide the most advanced products. Nike's emphasis on research and development of new products, prominently It employs almost 100 researchers, specializing in research work, many of whom have biomechanical, experimental physiology, engineering, industrial design, chemistry and various related fields Bachelor of Science. The company also hired a Research Committee and the customer committees, including coaches, athletes, equipment operators, podiatrists and orthopedic doctor, they meet regularly with the company, reviewing various design options, envisaged sneakers materials and improvements. The specific activities of the human body motion analysis of high-speed photography, athletes treadmill analysis of the situation, there are plans to make over 300 Nike athletes experiments, as well as testing and development of new running shoes and running shoes and improve existing material. 1980 ?? costs for product research, development and testing aspects of approximately $ 2.5 million, in 1981 budget of nearly $ 4 million. For shoes, this is very common items, conduct such a major research and development work can be described as unprecedented the. In business strategy, Nike is not much unconventional, in many ways it still followed the Adidas company set up several decades ago recognized the success of the footwear market strategy. The strategy is: focus on testing and developing better running shoes; shoes ShangXi to attract consumers and expand all aspects of the production line; invent printed on all products can be recognizable immediately clear signs; the use of famous athletes and major sporting events to show the use of products. Even the most production tasks contracted out to low-cost foreign processing plants, nor a single Nike company to do so. But Nike has long been using these proven business skills can be described as handy, than any of its rivals, even Adidas use was better and more offensive. Nike's success is not primarily due to the sale of its innovative research work carried out, or because it found people did not see any sales opportunities, or bad luck than those rivals in the marketing and advertising has invested more money. The key factor in the success of Nike is fruitful to emulate. Of course, care must be taken to follow the line. Imitated market strategy should be the most effective strategy made significant achievements in the history. On shoes market, Adidas has long been in force in the market strategy is to produce a variety of shoe models, in major sports competitions athletes wear products with the company logo, constantly upgrading the product - which is almost not Changing market strategy, all running shoes manufacturers have followed this same strategy - just some of Nike's nothing better. a company to follow on the next effort is to develop their own personality. Validity does not mean exactly the same product manufacturing and others. Only those successful decisions, standards and behavior is really should emulate. In addition, they must fully develop their own unique personality traits and markers and seize new opportunities to establish good organization and management department. Finally, we can see the so-called market advantage and in the market occupies the first one is how fragile. Any company, regardless of whether the leading position in the market, we can not rely on its reputation while ignoring the development of the changing external environment and a strong opponent of the offensive. Adidas has been a leader in the footwear industry, just as the international business company's position in the computer industry in the same. But Adidas guard, so that at the critical moment offensive weakened. When the race run in front of it is very easy complacency, where we have seen the situation indicate this. When the rapid growth of market demand, the company has arms warehousing, horses on, off guard. During this period, the footwear industry leader in sales rising rapidly, which makes room for complacency emotions spontaneously. But this rapidly growing marketing sales may mask the decline, competitors are embezzled the dominant interests of the company, to obtain significant benefits. Ultimately, the advantage to one or more of the existing strong competitor hands. Previously dominant that company may no longer make a comeback, re-occupy the leading position. Success of a company may be another company's fault - not so much as it is to be replaced by others own dereliction of duty - or at least not taken until late to take the necessary action. Comment: Nike's success certainly has many aspects, but the most notable feature is its successful business strategy, in the following two aspects: 1, a virtual business. Depending on the type of market demand of many, many varieties of special and demand for smaller models, if by their own production, Nike's cost of production is bound to rise, while Nike put the focus primarily on the design, specific production is contracted out to labor costs low countries and regions of the manufacturers, in order to reduce production costs, companies are likely to encounter clear general economic barriers. 2, imitation strategy. Many people believe that determine business strategy is not a very easy thing to do, but also very risky. Nike Adidas company is to imitate the success of the business strategy in many ways, so steady, probability of success is high. This strategy for many enterprises have reference. Eric Koston second zoom compared to the generation in the upper surface material added more, adding Lunarlon sole cushioning air cushion sole technology. This time the launch of the new color matching new products, with its texture of uppers, materials and colors, I believe it will attract many skateboards fans heart. The shoe body with brown suede material based on color collocation, the same color of the surface decorative tongue and heel, sole color Swoosh and bamboo gray remoteshine, so that the overall color is no longer monotonous. New products are now available on Commonn, so please pay attention to our favorite friends. All Star color shoes also grab headlines with Wang Feng! Earlier, we have reported a series of all star color shoes have been on sale, Nike Hyperrev 2015 "All-Star" also recently ushered in the sale date. shoes color inspiration from New York, YISHION platinum color tones, followed by the bright blue and green shade cover, and combined with the ink in the bottom. so energetic shoes fit you? Nike Hyperrev 2015 "All-Star" color: multicolor / Green / black number: 744700-903 offer price: $150 [ ] the shoes net beautiful shoes have fine cut incense 1290 perfect crystal gems, with the sole and heel can be easily replaced, and a lifetime guarantee for 1000, to create a fairy tale luxury experience. ???? ????????? Sun.G????NBA is a business alliance, in addition to the stars for personal honor Fighting Championship, but also to individuals in order to "money" and strive for higher popularity, after all popular means of contract and high endorsement fees. in NBA, reflected the popularity of the way has many kinds, such as once a year starting all star voting, also announced a Jersey sales list every year. Today is to say, his occupation career won the star signature shoe endorsements. generally, signings would have their own proprietary Logo and PE shoes, but not necessarily a signature shoe, because signature shoe means unique technology and exclusive style, this is a very expensive cost of research and development, is a symbol of the identity of the top players. The Nike , only Kobe Bryant, Lebron James, Kevin Durant and Kelly Erwin with a signature shoe, this season was a Paul George; Adidas has just signed James harden, John gave up the wall; the first is Lining Dwayne Wade, the first dema is Stephen - Curitiba Anta, the first is Thompson klein. in addition, Nike company's independent brand Air Jordan Chris - Paul and Cameron - Anthony has a signature shoe. so in so many stars, who rely on signature shoes that earned the most money? Let's check. 1, Michael - Jordan: $110 million, Nike (Jordan ) although the basketball gods retired for a long time, but with Air Jordan in shoes market hot momentum, Michael Jordan still dominate the list of the top players income. Although Air Jordan XXXI sales but some just passable, every year a large number of production engraved shoes, still attracts tens of thousands of customers. For these people, AJ is not just a shoe, is also a kind of basketball belief, a collection of. In 2016 of the fiscal year ended May, Air Jordan, Nike's revenue amount more than $2 billion 800 million, compared to last year increased by 18%. Now, Joe closer with a net has reached a considerable $1 billion 300 million, in one fell swoop get rid of the NBA of the poor boss "of the title, have to say thanks to Nike. 2, Lebron · James: $32 million, Nike is beyond Jordan Lebron · James's ultimate goal, whether it is on the basketball court or in personal assets, "Little Emperors" are struggling to catch up with "the ghost of the shadow". In early 2003, has not yet officially entered the union "the chosen one" has received a huge shoe contracts and this 7 year contract brought more than $100 million for his final. According to the NPD Group data show that although this season James's shoes sales.Adidas sports shoe culture thus wonderful 2004-04-30 11:50:59 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; Print & nbsp; Close Founded in 1948, with operating mainly sports goods. adidas founder Adi Dassler was born like sports, but it is also a shoe at home. He always dreamed of athlete who design the most suitable sports shoes. Through the efforts, Adi Dassler in 1920 designed the first pair of sports shoes, and get a positive. In sports articles, adidas continue to create success. Shine at the Olympics, at the same time on the world football, adidas suffered the support also other family sporting goods manufacturers unparalleled. 1974 World Cup held in West Germany, more than 80% of the players have played soccer shoes, adidas selected. In the 1998 World Cup in France, the French team by virtue of superior performance adidas soccer shoes, play a level of super strength, beat master won the championship. In addition to football, adidas basketball, athletics, tennis, baseball, boxing, swimming and the latest wave of extreme sports and other sports have a place. Many well-known athletes will be adidas brand as their designated products. Adidas sports series, has been with superior performance, and can withstand numerous tests. Its ergonomic design, can help the movement who play to their level. Meanwhile, adidas also paid great attention in the design of fashion sense, to the motion adds unlimited wonderful. Related news